Press Releases

Keep up with the latest news directly from TrueCar.

TrueCar forecasts sustained U.S. auto sales expansion in February with 8.5% volume increase

“Strong February auto sales signal a very healthy U.S. economy,” said Eric Lyman, vice president of industry insights for TrueCar. “Given this month’s robust demand, the industry remains on track to hit TrueCar’s 17 million-unit projection for 2015.”

February 23, 2015

TrueCar to power AAA Northern California car-buying program for over 4.2 million members

“Part of TrueCar’s heritage is providing members of our partner programs access to dealers who are committed to delivering hassle-free buying experiences,” said Scott Painter, founder and CEO of TrueCar. “We’re thrilled to extend the benefits of TrueCar beyond the 30 million AAA members we already serve.”

February 20, 2015

TrueCar Reports Record Fourth Quarter and Full Year 2014 Financial Results

“TrueCar had an amazing 2014, delivering record growth across all of our key performance indicators,” said Scott Painter, Founder and Chief Executive Officer of TrueCar. “Total revenue growth of 54% came in well ahead of our expectations at the time of our IPO and we delivered strong improvements across all of our profitability metrics. We also achieved a major milestone for the Company, in achieving cash flow positive operating results for both the fourth quarter and full year.”

February 19, 2015

TrueCar TV ads featuring Owen Wilson as “voice” of brand now live

“Owen Wilson is the voice of this campaign because he is beloved by a generation that TrueCar is dedicated to serving,” said Lucas Donat, TrueCar chief marketing officer and CEO of Tiny Rebellion. “The ads are meant to connect the joy of car ownership to the ease of how we can now buy them through TrueCar. The ‘True Love’ spot has a simple premise, dogs love cars as much as we do.”

February 17, 2015

TrueCar finds passenger cars lead February’s list of best savings

“TrueCar’s data illustrates a change in consumer preference, with transaction prices reflecting generous savings for savvy consumers interested in compact, midsize and large cars this month,” said John Krafcik, president of TrueCar. “This observed shift, improved fuel economy on utility vehicles and low gasoline prices drove consumers away from more traditional sedans.”

February 13, 2015

TrueCar finds Super Bowl auto advertising beats across-the-board incentive spending in efficiency

“Our real-time, auto buying-centric data generates deep insights to help unlock the frontier of sales, pricing and spend efficiency,” said Mike Swinson, chief data scientist of TrueCar. “The power of our data is immense, limited only by our imagination. Understanding marketing spend efficiency is just the tip of the iceberg in a sea of big data.”

February 12, 2015

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