Press Releases

Keep up with the latest news directly from TrueCar.

TrueCar forecasts strong start for 2015 auto sales with 13.2% volume gain and 16.6 Million SAAR in January

“2014 was a year of recovery and growth for the auto industry, and that trajectory continues into 2015 as TrueCar expects new vehicle sales will reach 17 million units,” said Eric Lyman, vice president of industry insights for TrueCar. “Even more compelling is our projected revenue growth of 4.8 percent, which is the result of increasing sales volume and rising average transaction prices.”

January 26, 2015

Fuel economy a high purchase consideration for modern truck buyers even as fuel prices drop

“Like car buyers, truck buyers have high expectations for advanced technology and innovation,” said John Krafcik, president of TrueCar. “With the average full-size pickup transacting over $40,000, it’s a must that new generation trucks have improved fuel economy and more truck capability – from payload to towing – than ever before.”

January 23, 2015

TrueCar revamps dealer certification program to enhance dealership sales, customer experience

“Not every dealer meets the standards to become a TrueCar Certified Dealer,” said Stewart Easterby, TrueCar’s chief operating officer. “Unlike lead-generation, listings or advertising-supported automotive sites, TrueCar proactively suspends dealers for customer experience or performance reasons. TrueCar suspended over 300 dealers in 2014 for failing to meet its rigorous quality standards.”

January 21, 2015

Mobile users surpass 50 percent of TrueCar visitors for first time

“The future of car buying is mobile, and we intend to lead this transformation in a way that works for all players in the automotive eco-system” said John Krafcik, TrueCar president.

January 20, 2015

TrueCar finds EVs, hybrids top list of best savings in January

“Fuel savings are not top of mind to many consumers right now, and that makes this a great time to buy a hybrid or electric vehicle,” said John Krafcik, president of TrueCar. “With gasoline prices now averaging just $2.10 per gallon, and vehicle preferences tied so closely to short-term gasoline prices, automakers are heavily discounting their most fuel-efficient cars to clear inventories.”

January 15, 2015

TrueCar enhances mobile platform to improve car-buying and automakers’ incentive efficiency

“What if automakers could, in real-time, help dealers sell their cars and become a part of the customer conversation?” said Painter. “What if automakers could connect to millennials at the moment of truth – as they actually walk the lot, interact with them in the only conversation they are willing to have, through their mobile device?”

January 13, 2015

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