Press Releases

Keep up with the latest news directly from TrueCar.

TrueCar flash forecast: December auto sales projected to rise 11 percent on 16.6 million SAAR

TrueCar, Inc., the negotiation-free car buying and selling platform, initially projects December 2014 auto sales will show healthy year-over-year growth with a volume increase of as much as 11 percent and a 16.6 million SAAR, a pace not seen since before the great recession.

December 18, 2014

TrueCar projects combined revenue for new and used U.S. auto sales to top $1.1 trillion in 2014

“The overall buying power in the auto market sometimes isn’t fully appreciated: $1.1 trillion is an extraordinary number,” said John Krafcik, president of TrueCar. “To put this in perspective, new vehicle revenue alone will surpass the value of new single family home sales in the U.S. nearly three times. It’s a remarkable year for the industry as both sides of the market are seeing notable growth and commanding strong pricing power.”

Toyota Tacoma reigns as compact pickup king

“Toyota has a very balanced approach to its complete portfolio,” Krafcik said. “This is definitely the case with its one-two punch for pickups. Instead of abandoning the compact truck segment like other automakers, Toyota remained steadfast in its presence while strengthening the awareness and opinion of the Tacoma brand.”

December 17, 2014

TrueCar finds pickup trucks far outsell premium brands among top 10 vehicles over $50,000

“Conventional wisdom says German premium brands would dominate the list of top-selling vehicles over $50,000,” said John Krafcik, president of TrueCar. “The reality is that this price segment of the market is dominated by American pickups and SUVs sold through non-premium brand dealers.”

December 10, 2014

Black Friday events power strong November auto sales and transaction price gains

“Automakers were keen marketers in November, tapping early into Black Friday magic to boost sales to levels not seen in more than a decade,” said John Krafcik, president of TrueCar. “While the deals were good, automakers held the line on incentives while boosting average transaction prices about one percent.”

December 2, 2014

TrueCar Forecasts 17 Million SAAR in November as Early Black Friday Events Prime the Market

“Black Friday has established itself as the start of the final epic selling season of the year, and this year that season has started earlier than ever,” said John Krafcik, president of TrueCar. “Hard-hitting sales events, great new products, and receptive consumers are driving a 17 million SAAR in November — that’s terrific for the industry and a positive sign as we look to 2015.”

November 25, 2014

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