TrueCar in the news.
Warren Buffett, Risky Car Salesman
Though peace has been made between dealers and online lead generators such as TrueCar, the threat of consumer dependence on Web-based leads remains a concern for dealers, pushing them to invest in areas outside their core competency.
BloombergView | October 3, 2014
Tesla’s Musk Channels Jobs Teasing Unveiling of ‘the D’
“Tesla is like Apple in that it has a narrow product range and now it’s focusing on how to get attention,” said Larry Dominique, executive vice president for industry solutions at TrueCar Inc. “Tesla doesn’t do billboards or television ads. It doesn’t need traditional advertising to drum up demand.”
Bloomberg | October 2, 2014