Press Coverage

TrueCar in the news.

Dealers, consumers drive digital car buying revolution

But buyers’ habits have changed. Instead of walking blindly onto a dealer lot, they start researching vehicles on automaker websites and search trade-in values on sites like They look for pricing of new cars on sites such as and Eventually, they make their way into the dealership they’ve researched, knowing the exact car or truck on the lot that they want, and what they expect to pay.

The Detroit News | May 25, 2015

Supercar makers neglect women at their peril

Women tend to choose cars that are smaller, cheaper and more fuel-efficient, according to a study by, an automotive pricing and information website

Reuters | May 20, 2015

Chevy’s 2015 Volt is priced to sell

While the 2015 Volt carries a suggested retail price of about $35,000, before a $7,500 federal tax credit, TrueCar, the online consumer shopping guide, reports that the Volt’s average price at closing is $30,607, also before the tax credit.

Detroit Free Press | May 20, 2015

Millennials, how to buy your first car

Use your tech knowledge to your advantage. Apps from and Edmunds can reveal what’s a genuinely fair price for the car you’re trying to buy.

CNN Money | May 20, 2015

Cadillac is Selling Its Tesla-Like Car at a Huge Discount

Only 1,835 Cadillac ELR Coupes have sold in North America over the past 18 months. Dealerships in the New York area are hawking the ELR for just under $50,000, a whopping 35 percent discount from its sticker price, according to TrueCar, a Web platform that lets shoppers lock in a price before visiting a dealer.

Bloomberg Business | May 14, 2015

Study shows EV buyers are young, wealthy

Car buying site broke down the data and found that buyers of run-of-the-mill electric cars are significantly wealthier and younger than their gas-buying counterparts. For example, a typical buyer for a gas-power Ford Focus is 46 and has an average household income of $77,000 per year. However, the average Focus Electric buyer is just 43 and has an annual household income of $199,000.

Left Lane News | May 7, 2015

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