Press Coverage

TrueCar in the news.

GM’s bright spot in disappointing earnings

GM’s share in the SUV and pickup market is about 18 percent, ahead of Ford’s (F) 15 percent and Fiat Chrysler’s (FCUA) 11 percent, according to TrueCar Executive Vice President Larry Dominique. Domestic manufacturers have an advantage over their foreign counterparts in the current market because they offer broader lineups.

CBS News | April 23, 2015

EVs need more fed support, study finds

In a period of low gasoline prices, automakers are striving to make their electrified vehicles attractive in other ways. The Hyundai Sonata Hybrid was selling for an average of 20 percent less than its sticker price in April, the largest average discount of the month, according to TrueCar.com.

Automotive News | April 22, 2015

Cheap Gas Helps Pull the Plug on Electric Cars

John Krafcik, the former CEO of Hyundai Motor America and current president of the car-buying website TrueCar.com, explained to NPR, “During months when gas prices are low, less fuel-efficient cars tend to take a greater share of the market and vice versa. It’s a fairly one-to-one relationship.”

Time | April 22, 2015

Review: In Fiat 500X’s lineup, stick with the all-wheel-drive option

Despite a slow start at its mid- 2011 introduction, according to automotive data company True Car, U.S. sales of the 500 ran to 46,000 vehicles last year.

Los Angeles Times | April 17, 2015

Happy birthday, little pony! Ford Mustang turns 51

The rest is history. To date, Ford has sold more than 9 million Mustangs. Though the 77,000 units the company sold last year represent less than 5% of its total sales, the car is still the company’s poster child — and the 29,811 Mustangs sold in the U.S. this year, according to data company True Car, are a 52% increase over the same period last year.

Los Angeles Times | April 17, 2015

In online ads, it’s Google, Facebook and then who?

TrueCar can offer prime placement to manufacturers with the most alluring deals, but the company only gets paid when a transaction is completed. So while Google and Facebook provide targeting, and TV ads enable brand promotion, TrueCar promises something entirely different: accountability.

CNBC | April 16, 2015

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