Press Coverage

TrueCar in the news.

Incentives Prop Up Sedan-Heavy Strategies

“Most of the incentive growth we have seen is in product segments with low demand — mid-sized or large sedans,” Krafcik says. “As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands.”

Automotive News | September 13, 2014

Best New Car Deals in September Include Three Redesigned Best-Sellers

True Car released its September list of vehicles offering the best savings on dealer lots. The big news? In August of 2014, it took about 73 days to sell one of the top four midsize sedans — that’s up 56 percent compared to last year. The big-volume Toyota Camry tops the list. 

Autoweek | September 12, 2014

New-Car Sale Sites Provide a Model of Transparency for Airlines to Follow

“Eliminating the back-and-forth negotiation saves everyone time and money,” says Scott Painter, TrueCar’s chief executive.

The Washington Post | September 11, 2014

The Best Deals On The Longest-Lasting Used Cars

It’s easy to see why: The average transaction price for a new car hit $31,252 last month according to, which leaves a large number of U.S. households priced out of the new-vehicle market. A prudent, median-income household is able to afford only 54.8 percent of the average new-car cost, according to the latest Auto Buyer’s Affordability Index compiled by Requisite Press.

Forbes | September 11, 2014

Women Buying a Car Want What Men Want _ Usually

Exterior styling and overall value are the most important things to new car buyers of both sexes, according to, an auto buying site that regularly surveys buyers. Past experience with the brand and driving performance are next on the list.

AP | September 9, 2014

Sit-Highs: The Lucky Ducks Have Trucks

“Cars have become a commodity product,” he said. “A crossover with the same length and width as a sedan has more room. And people are willing to pay $5,000 or $6,000 more for that added utility, for something that costs the manufacturer about $1,000 in added cost.”

Automotive News | September 8, 2014

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