Press Coverage

TrueCar in the news.

Black Friday 2014 Drove US Consumers To Dealerships

Last year, the average discount for consumers buying vehicles on Black Friday was 8.15 percent to an average of $33,258 for the manufacturer’s suggested retail price, or MSRP, according to TrueCar Inc., an automotive pricing and information company.

International Business Times | December 2, 2014

Mercedes Poised to Retain Luxury Sales Crown

“Black Friday has established itself as the start of the final epic selling season of the year and this year that season has started earlier than ever,” said John Krafcik, president of TrueCar. “Hard-hitting sales events, great new products and receptive consumers are driving a 17 million SAAR in November – that’s terrific for the industry and a positive sign as we look to 2015.”

The Detroit Bureau | December 2, 2014

Why Americans are loading up on cars again—and paying more

TrueCar has forecast that U.S. auto sales for November will total 1.3 million–an increase of 4.1 percent from the same month a year earlier.

The Washington Post | December 2, 2014

Light Trucks, Holiday Discounts Drive Volume Up 5%

“Automakers were keen marketers in November, tapping early into Black Friday magic to boost sales to levels not seen in more than a decade,” said John Krafcik, president of the TrueCar online car-buying service. “While the deals were good, automakers held the line on incentives.”

Automotive News | December 2, 2014

U.S. November Auto Sales Pace Best Since 2003

Early buzz and promotions tied to the post-Thanksgiving “Black Friday” retail blitz helped spur car sales, according to John Krafcik, president of online shopping service Krafcik said average transaction prices on full-size pickups in November topped $40,000 for the first time.

Reuters | December 2, 2014

Auto Sales Gain in November But Ford Slows as New F-150 Is Awaited and TrueCar forecast November light-vehicle sales of 1.3 million, up 3% to 4% from the same month a year earlier and the highest November unit sales count since 2001.

TheStreet | December 1, 2014

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