Press Coverage

TrueCar in the news.

GM-Led Carmakers Seen Adding to 2014 Gains as Oil Tumbles

The gain is supported by the GM’s all-new Chevrolet Colorado and GMC Canyon medium-sized pickups, which just went on sale last fall. The big sales don’t fully reflect Ford’s revamped aluminum-bodied F-150, which went on sale in November. When Ford is up to full production, it should be selling even more trucks, Krafcik said.

Bloomberg | January 5, 2015

FCA, GM, Toyota, Subaru drive market to 11% gain

“December sums up what we’ve seen all year for automakers, and it’s a fitting finish to a comeback year for the industry,” said John Krafcik, president of TrueCar. “Sales volume growth and the popularity of highly profitable vehicle segments — pickups, utilities and luxury vehicles — has been immensely beneficial to automakers’ revenue and we expect more good news in 2015.”

Automotive News | January 5, 2015

BMW reclaims U.S. luxury title from Mercedes

“They are all very motivated by winning the sales crown even if they will never admit it publicly,” said John Krafcik, president of online automotive pricing website TrueCar Inc. “They certainly push for sales leadership toward the end of the year. They use it in their marketing.”

Automotive News | January 5, 2015

2014 finishes strong with ‘plenty of room for upside’

TrueCar President John Krafcik said automaker margins increased in December despite incentives rising 6 percent from a year ago to $2,900 per vehicle. Industry average December incentives rose $161, but average transaction prices — net including incentives — were up $609 to $33,168.

Automotive News | January 5, 2015

Auto sales soar in December as industry logs best year since 2006

“December sums up what we’ve seen all year for automakers, and it’s a fitting finish to a comeback year for the industry,” said John Krafcik, president of TrueCar, the car shopping company. “Sales volume growth and the popularity of highly profitable vehicle segments – pickups, utilities and luxury vehicles – have been immensely beneficial to automakers’ revenue and we expect more good news in 2015.”

LA Times | January 5, 2015

Massive Recalls Give The Auto Industry An Unwanted Record

Larry Dominique, a former engineer at Nissan now working at TrueCar, says the recalls in part reflect growing pains after decades of consolidation in the auto industry.

npr | December 29, 2014

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