Press Coverage

TrueCar in the news.

Big vans, small market, many rivals — thin profits?

“Things are getting shaken up in the cargo van world. A rash of new, more-innovative models is replacing the old style,” says Eric Lyman, vice president of industry insights at

USA Today | February 4, 2015

January U.S. Auto Sales Held Strong

TrueCar estimates average incentive spending, including rebates and discounts, was $2,642 during the month, up 3.6% over the same month a year earlier.

The Wall Street Journal | February 3, 2015

January auto sales were a lot better than expected. Here’s why

TrueCar  president John Krafcik called the strong month “a continuation of the momentum we felt last month,” and of the generally strong trends that were seen all of last year.

Fortune | February 3, 2015

GM trucks, fleet drive 18% gain; pricing jumps

GM spent an average of $3,314 per vehicle on incentives in the month, up 5 percent from a year earlier, according to TrueCar.

Automotive News | February 3, 2015

3rd-party sites: Others’ digital efforts no threat

John Krafcik, president of TrueCar Inc., seconded that opinion, saying few groups have the size and resources to strike out on their own and create websites sufficient to try to attract all the business they need internally.

Automotive News | February 2, 2015

What Fluctuations In Currency Mean For Car Interiors

You can tell if times are good for an automaker with a couple of different clues. And one of them is – and I love this – the number of visible stitches you see

NPR | January 29, 2015

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