Press Coverage

TrueCar in the news.

Chrysler’s sales up 20% in November; GM up 6% and Ford down 2%

“Black Friday has established itself as the start of the final epic selling season of the year, and this year that season has started earlier than ever,” said TrueCar President John Krafcik. “Hard-hitting sales events, great new products, and receptive consumers are driving a 17 million (seasonally adjusted sales rate) in November. That’s terrific for the industry and a positive sign as we look to 2015.”

Detroit Free Press | December 2, 2014

Pickups Spur GM Sales Gain

TrueCar President John Krafcik said deals – like zero-percent financing on new Chevrolets or a $3,500 credit on a new BMW – drew buyers, along with hot-selling new vehicles like the Cherokee and Toyota Camry.

AP | December 2, 2014

U.S. New-Car Sales Pace Nears Record Level

Auto makers also benefited from a mid-November launch of holiday sales promotions. “The weekend before Black Friday ended up being pretty big,” said John Krafcik, chief executive of car-sales website Truecar.com. By launching year-end promotions early, he said, auto makers are creating a “60-day sale” at the end of the year

Nasdaq | December 2, 2014

Black Friday 2014 Drove US Consumers To Dealerships

Last year, the average discount for consumers buying vehicles on Black Friday was 8.15 percent to an average of $33,258 for the manufacturer’s suggested retail price, or MSRP, according to TrueCar Inc., an automotive pricing and information company.

International Business Times | December 2, 2014

Mercedes Poised to Retain Luxury Sales Crown

“Black Friday has established itself as the start of the final epic selling season of the year and this year that season has started earlier than ever,” said John Krafcik, president of TrueCar. “Hard-hitting sales events, great new products and receptive consumers are driving a 17 million SAAR in November – that’s terrific for the industry and a positive sign as we look to 2015.”

The Detroit Bureau | December 2, 2014

Why Americans are loading up on cars again—and paying more

TrueCar has forecast that U.S. auto sales for November will total 1.3 million–an increase of 4.1 percent from the same month a year earlier.

The Washington Post | December 2, 2014

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