Press Coverage

TrueCar in the news.

TrueCar says app will help automakers know, target customers

“TrueCar enables you to hyper-target your individual consumer, customizing incentives for each of them, based on their individual needs, affiliations, financing, even the cars in their garage,” he said.

Automotive News | January 13, 2015

Spending on cars trounces spending on houses in U.S.

Think about it: $1.1 trillion. That’s how much TrueCar estimates consumers spent on new and used vehicles in 2014, up 8 percent from 2013.

Automotive News | January 12, 2015

The world’s favorite vehicle

“This is the new global car,” said John Krafcik, president of TrueCar, who says the rise of the crossover has huge implications for the industry. “This is the new global platform and the way the industry is moving.”

Automotive News | January 12, 2015

Chevy Bolt electric car could be ‘the first mass-market EV success’

“A 200-mile EV range at about $30,000 in a crossover body shape is a killer combination,” said John Krafcik, president of auto shopping company TrueCar Inc. and former chief executive of Hyundai Motor America. “You are looking at annual sales of 100,000 vehicles.”

LA Times | January 12, 2015

Used-car prices still on the rise

The average new car went for $31,831 last year compared with the previous year, up 1.9%, automotive data site TrueCar reports, while the average used car sold for about half that, $16,335. But that was a 5.1% jump from 2013, says TrueCar, with overall used-car sales up 3.3%.

USA Today | January 9, 2015

How Big Data culture changed in 2014: Analysts’ top interviews from theCUBE

John Williams, Senior VP of Technology at TrueCar, spoke to Furrier and Kelly at Hadoop Summit 2014. Here, he discusses how Big Data, machine learning and data analytics have transformedTrueCar’s business model.

SiliconANGLE | January 9, 2015

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