Press Coverage

TrueCar in the news.

When Recalls Are Over, Will Golden State Still Love Prius?

As embarrassing as the string of recalls has been to Toyota, TrueCar’s [Jesse] Toprak said addressing potential problems quickly is likely beneficial to the automaker in the long run. “It has to do with Toyota wanting to get this over with without any more potential problems,” he said. “If they let something go, and it comes up six months later with another recall, it’s even worse for them.”

Sacramento Bee by Mark Glover | February 10, 2010

Honda Expands Air Bag Recall; Toyota Recalls Prius for Brakes

News of so many problems at well-regarded automakers will “cause consumers to be more paranoid,” and possibly flood NHTSA with complaints, says Jesse Toprak of

USA Today by James R. Healey | February 9, 2010

Toyota’s Woes: The Bloom Is Off The Rose

It’s going to cost them about $410 million dollars in revenue just for the simple fact that they won’t be able to sell these cars for the last 6 days of January, said Jesse Toprak, vice president of industry trends at, an auto-pricing and industry-tracking site.

AOL Autos by Reilly Brennan | January 28, 2010

Toyota’s Recall Will Test Customer Loyalty

Jesse Toprak, an analyst with, says Toyota will probably have to help the dealers finance the inventory as the sales freeze continues. Financing inventory, however, is only one part of the equation.

TIME by Joseph R. Szczesny | January 27, 2010

Toyota Knew of Sticky-Throttle Problem Late Last Year

I think it’s questionable whether the two recalls are separate, says Jesse Toprak, vice president of industry trends for, an auto-pricing and industry-tracking site. Toyota says 1.7 million vehicles are affected by both recalls. Toprak notes that Toyota first identified the previous recall as a floor mat issue, then said the accelerator pedals themselves were partly at fault. Now, most vehicles in the sticking-throttle recall announced Thursday also are involved in the November recall.

USA TODAY by James R. Healey | January 24, 2010

Auto Sales Predictions for January Are Mixed

The improvements that we have seen in the industry in the last several months have been encouraging, said Jesse Toprak, a TrueCar analyst. “But we have to remember that this time last year we were just heading into the downward spiral from which the automotive industry is — just now — starting to emerge.”

The Los Angeles Times by Jerry Hirsch | January 23, 2010

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