Press Coverage

TrueCar in the news.

Wheeler Dealers: Find The Lowest Price Possible On Your Next New Car

Here to level the playing field is TrueCar, an auto research site that provides comprehensive, up-to-date new car sale price reports based on local transactions, arming you for future negotiations.

Netted | April 29, 2010

Ford Gets Momentum From $2B Profit

Clearly, their restructuring effort has helped them, said analyst Jesse Toprak, vice president of industry trends at TrueCar Inc. “They were more ready for this recovery. …”

The Detroit News by Bryce Hoffman | April 28, 2010

U.S. Auto Industry Ready to Start Reinvesting

Jesse Toprak, analyst with TrueCar in California, said the three automakers are now putting up near-identical sales figures because of a reversal of the perception that foreign automakers had beaten the domestics. “Look a year later how fast things have changed,” he said. The latest March figures show GM sold 187,700 units, Toyota was right behind at 186,800 and Ford was third with 178,000 units sold, Mr. Toprak said. “Growth of the U.S. market will fuel GM’s growth as well,” Mr. Toprak said.

The Gazette by Eric Lam (Financial Post) | April 27, 2010

Ford Surges to Profit

It’d be naive to assume Ford did not benefit from others’ misery. But if they did not have the right product lineup, the benefit would have been minimal, said Jesse Toprak, vice president of industry trends at TrueCar.com. “Ford’s product lineup right now is the best they’ve ever had by far.”

CNNMoney.com by Aaron Smith & Chris Isidore | April 27, 2010

Mazda Seeks Vroom Beyond ‘Zoom’

On the plus side, Mazda is showing some strength in a tough market, said Jesse Toprak, an analyst at TrueCar Inc. “Incentive spending is down, transaction price per vehicle is up on almost every model line, and days supply is trimmed,” Toprak said. “They blew out the last of the old-model Mazda3s and had a batch of MX-5s they unloaded, but otherwise, the fundamentals look pretty sound.”

Automotive News by Mark Rechtin | April 26, 2010

Honda Boss: We’ve Been ‘Complacent’

When Toyota’s troubles started, the major manufacturers — other than Honda — came up with aggressive programs to take advantage of the vacuum left by the recalls, said Jesse Toprak, vice president of industry trends and insights for the TrueCar consulting firm in Santa Monica, Calif. “Honda’s initial reaction time was somewhat slower, which probably limited its market share gains in the last several weeks.”

Automotive News by Hans Greimel | April 26, 2010

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