Press Coverage

TrueCar in the news.

Chrysler Shows Off Key Vehicles as it Undergoes Revamp

There’s some potential in the new vehicles, according to analyst Jesse Toprak, but there’s still a long way to go for Chrysler. “We have the seeds of success here, but Chrysler is severely lagging the competition,” he said.

MarketWatch by Shawn Langlois | September 14, 2010

Fall Car-Shopping Season Brings Deals, Plus More Data

Finding pricing information is becoming easier for members of the American Automobile Association (AAA). The motor club said it entered an agreement with industry research and forecasting company under which AAA will track and report new-car pricing using TrueCar’s data.

The Wall Street Journal by Jonathan Welsh | September 14, 2010

Toyota Expects 20,000 U.S. Plug-In Prius Sales

The RAV4 will be the only electric compact SUV in the market, said Jesse Toprak, vice president of industry trends for Santa Monica, California-based “The biggest issue will be pricing. If they can keep the vehicle priced $4,000 from its gasoline counterpart, even after tax credits, the vehicle will sell.”

BusinessWeek/Bloomberg by Jeff Green & Alan Ohnsman | September 14, 2010

TrueCar Search Campaign Revenues Grow 300 Percent with SAS Analytics

We are improving the car buying experience through the power of SAS Analytics, said Jesse Toprak, VP of Industry, Trends and Insights for “Using SAS, we can fully leverage the depth and breadth of our data.”

Business Wire | September 13, 2010

AAA Selects as’s New Car Pricing Partner

AAA is committed to providing information and services to meet all of its members’ automotive needs. This agreement with will further enhance the wealth of car buying information available on and further ease what can be a stressful time for many consumers-the process of buying a new vehicle, said Marshall L. Doney, vice president, AAA Automotive.

PR Newswire | September 8, 2010

U.S. Auto Sales Tumble in August

The pace of recovery is significantly slower than the predictions we had earlier in the year, said Jesse Toprak, an analyst at, a Santa Monica auto sales and pricing information company. “We are missing some sort of catalyst that would ignite sales.”

Los Angeles Times by Jerry Hirsch | September 2, 2010

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