TrueCar in the news.
Mercedes-Benz is Poised to Knock Lexus From Top in U.S. Luxury Auto Sales
I think that it’s going to be close to a photo finish, with Lexus being more aggressive on incentives the rest of the year, said Jesse Toprak, vice president of industry trends and insights for TrueCar.com. “But I don’t see Benz giving up easily…we typically see a great finish for Benz almost every year.”
Birmingham News by Dawn Kent | October 17, 2010
Toyota to Show New Member of Prius Family in Detroit
Jesse Toprak, vice president for industry trends at TrueCar.com, said the Volt and the Leaf would probably attract some potential hybrid buyers, but Toyota already had a proven success in the Prius.
The Detroit News by Christine Tierney | October 15, 2010
Luxury Auto Brands See 2010 Sales Increase
Luxury cars have shown the most stability among the segments this year, Jesse Toprak, VP of industry trends and insight at TrueCar.com, said in a statement. “These next three months, including the luxury holiday sales campaign, are crucial for Lexus if they want to continue to lead the market as they have for over a decade.”
Auto Loan Daily by Liz Opsitnik | October 15, 2010