Press Coverage

TrueCar in the news.

GM, Ford, Toyota April Sales Gains Trail Estimates

Chrysler in April “spent the most on incentives among any major automaker and relies the most on fleet sales,”said Jesse Toprak, an analyst at The Santa Monica, California based data provider estimated that Chrysler last month averaged $3,537 a vehicle, compared with $2,798 for the industry. “We’re really not expecting a whole lot from Chrysler until the Fiats start rolling in 2011,” Toprak said.

Bloomberg Businessweek by Katie Merx | May 3, 2010

Higher April Sales for Ford and G.M.

This is a point where consumers are coming back to the marketplace, so it’s critical to be aggressive, within reason, said Jesse Toprak, vice president for industry trends and insights at, which tracks vehicle pricing and sales.

The New York Times by Nick Bunkley | May 3, 2010

Truck Drive 20% Increase in April Vehicle Sales

Almost every brand saw higher sales growth in trucks than cars, says Jesse Toprak, vice president at, a research site. “It speaks to the strength of the recovery overall. Truck sales are a harbinger of the overall … demand, particularly from small business.”

USA TODAY by James R. Healey & Chris Woodyard | May 3, 2010

Chrysler May Boost U.S. Car Sales With Biggest Gain Since 2005

The automotive industry is in full-blown recovery, said Jesse Toprak, vice president of industry trends and insight for in Santa Monica, California. “Toyota’s generous incentives in April continue to bring consumers back into dealerships; however, the impact of its incentive programs in the marketplace appears to have diminished slightly in April.”

Bloomberg by Katie Merx | May 1, 2010

Chrysler and Fiat: A Marriage That’s Working?

All of the new products that are planned for the U.S. market should help Chrysler reclaim some of their lost market share, particularly in the import-dominated markets like Southern California, New York and surrounding states, and southern Florida, says Jesse Toprak.

Time by Joseph R. Szczesny | April 30, 2010

How to Drive the Hardest Bargain

The auto industry is the only business in which the term invoice doesn’t actually define cost, said Jesse Toprak of, an automotive-data company

Chicago Tribune by Jessica Anderson | April 29, 2010

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