Press Coverage

TrueCar in the news.

Auto Show Signals Resurgence

Regional auto shows like Buffalo’s help create a local buzz for buying cars, said Jesse Toprak, an analyst with pricing site “Especially now, igniting interest in car buying is so important.”

Buffalo News by Matt Glynn | February 10, 2011

ClearBook Makes Debut

The only way to objectively understand what your car is really worth is by understanding real market behavior, said TrueCar founder and chief executive officer Scott Painter. “ClearBook solves this problem by aggregating and presenting this data in a way that has never been possible or attempted before,” he added.

Auto Remarketing | February 8, 2011

Retail Roars, Forecasts Rise

The recovery is being fueled by real, natural demand and by consumers who aren’t just buying what they need but also starting to buy because they want to, said TrueCar analyst Jesse Toprak. “The most promising thing is the retail growth.”

Crain's Detroit Business by Jesse Snyder | February 7, 2011

Fort Worth Hotel Goes Upsale for Super Bowl

Green Bay and Pittsburgh really represent different sides of the coin, said Jesse Toprak, vice president of trends and insights at “According to data collected on recent new car purchasers, a majority of Green Bay is interested in outdoor activities. Pittsburgh is just the opposite, enjoying indoor, tech-heavy activities. This is reflected in the cars they buy, with Green Bay leaning toward domestic trucks while Pittsburgh purchases more fuel-efficient compact cars and crossovers.”

Star-Telegram by Shlachter, Nishimura & Baker | February 6, 2011

Sales at GM, Chrysler up 23% in January

We are off to a good start despite lower fleet sales and inclement weather conditions, indicating that the real consumer demand continues to improve, said Jesse Toprak, vice president of, another new car shopping site.

USA Today by Chris Woodyard | February 4, 2011

The Toughest Trucks

It’s going to be a great year for pickup trucks, says Jesse Toprak, vice president of industry trends and insights at, an auto industry analysis firm. He says efficient engines, lower gas prices and increasingly luxurious trimmings inside pickups have helped make trucks among the strongest segments in the U.S.

Forbes by Hannah Elliott | February 3, 2011

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