TrueCar in the news.
When Recalls Are Over, Will Golden State Still Love Prius?
As embarrassing as the string of recalls has been to Toyota, TrueCar’s [Jesse] Toprak said addressing potential problems quickly is likely beneficial to the automaker in the long run. “It has to do with Toyota wanting to get this over with without any more potential problems,” he said. “If they let something go, and it comes up six months later with another recall, it’s even worse for them.”
Sacramento Bee by Mark Glover | February 10, 2010
Toyota’s Woes: The Bloom Is Off The Rose
It’s going to cost them about $410 million dollars in revenue just for the simple fact that they won’t be able to sell these cars for the last 6 days of January, said Jesse Toprak, vice president of industry trends at TrueCar.com, an auto-pricing and industry-tracking site.
AOL Autos by Reilly Brennan | January 28, 2010
Toyota Knew of Sticky-Throttle Problem Late Last Year
I think it’s questionable whether the two recalls are separate, says Jesse Toprak, vice president of industry trends for TrueCar.com, an auto-pricing and industry-tracking site. Toyota says 1.7 million vehicles are affected by both recalls. Toprak notes that Toyota first identified the previous recall as a floor mat issue, then said the accelerator pedals themselves were partly at fault. Now, most vehicles in the sticking-throttle recall announced Thursday also are involved in the November recall.
USA TODAY by James R. Healey | January 24, 2010
Auto Sales Predictions for January Are Mixed
The improvements that we have seen in the industry in the last several months have been encouraging, said Jesse Toprak, a TrueCar analyst. “But we have to remember that this time last year we were just heading into the downward spiral from which the automotive industry is — just now — starting to emerge.”
The Los Angeles Times by Jerry Hirsch | January 23, 2010