Press Coverage

TrueCar in the news.

Chevy Volt Priced at $41,000

The Volt’s purchase price, even after tax incentives, isn’t a real bargain, said Jesse Toprak, an analyst with the auto pricing website “I don’t think that is attractive, by itself,” Toprak said, “but the lease payments they’re putting out, that opens it up to virtually everybody in America.” by Peter Valdes-Dapena | July 27, 2010

July Car Sales Head for Strongest Month Since ’09 Clunkers Program

The actual retail demand has been quite strong in July, and that happened without incentive spending going up, said Jesse Toprak, vice president of industry trends for researcher “It seemed like there was a lot of pent-up demand.”

Detroit Free Press by Brent Snavely | July 27, 2010

GM, Nissan Compete for Best Deal on Electric Car

The average U.S. new-car payment is about $450, so most new-car buyers can afford a $350 lease, especially when they factor in what they won’t pay for gas, said Jesse Toprak, vice president of industry trends at the car pricing website

Associated Press by Tom Krisher | July 27, 2010

Chevy Prices Volt at $41,000 But Will Push Leases

The lease payment really opens the Volt to the mass market beyond early adopters, said Jesse Toprak, an analyst at TrueCar Inc., a Santa Monica auto sales and pricing information company.

The Los Angeles Times by Jerry Hirsch | July 27, 2010

Ford to Unveil Redesigned Explorer

It is a pivotal vehicle for Ford right now, especially at a time when there is so much competition and people are worried about price and fuel economy, said Brandy Schaffels, an analyst at auto information company

Los Angeles Times by Jerry Hirsch | July 26, 2010

Lincoln Hybrid Costs the Same as a Gas-Only Car

Hybrids like the MKZ cost carmakers more to produce because they require additional batteries, electric motors and other technologies that regular gasoline-only cars don’t have. “It’s an unprecedented move and I think it’s very smart,” said Jesse Toprak, vice president of industry trends for the auto pricing Web site by Peter Valdes-Dapena | July 23, 2010

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