Press Coverage

TrueCar in the news.

Hyundai Offers a Military Discount to Current, Retired Military Personnel

In honor of Veterans Day, has published a list of the auto makers that offer a military discount. Among those companies, Hyundai offers a military discount to current and retired military personnel. by Keith Griffin | November 11, 2010

Chrysler Shocker: Fiat SUV’s

The trend that is really helping Chrysler right now is the return to SUVs among consumers, says Toprak. And the Jeep truck brand holds the key to increased Chrysler sales abroad as well. “The potential of the Jeep outside the U.S. is actually better than inside the U.S.,” says Toprak. “If you own a Jeep in the Middle East, for example, you ‘have made it.'”

Detroit News by Henry Payne | November 11, 2010

General Motors Reports $2 Billion in Earnings on Eve of IPO

GM sales this year show advancement from the company due to a stronger product lineup while improved earnings demonstrate the progress made through lower manufacturing costs and higher product margins, Jesse Toprak, vice president of Industry Trends and Insight at, said in a statement. “There is still room for improvement as transaction prices remained flat and fleet sales have risen slightly.”

USA Today by Chris Woodyard | November 10, 2010

Juicy Tax Breaks For Electric Cars

For the initial buyers of plug-in vehicles, however, those sorts of pay-offs probably will make little difference, said Jesse Toprak, an auto sales analyst with the website The first buyers in line will be hard-core electric-car enthusiasts who’ve been waiting years to get their hands on one and who’ll need little financial prompting.

CNNMoney by Peter Valdes-Dapena | November 9, 2010

New Jeep Helping Chrysler Narrow Loss

Sales more than doubled between the second and third quarters, to nearly 23,000 vehicles. Profits rose, too. Buyers are paying around $600 more for the 2011 model than a 2010 one, according to auto pricing site (From Associated Press) | November 8, 2010

Mercedes and Lexus Locked in Race For No. 1

It will be a photo finish, said Jesse Toprak, an analyst with auto information company Truecar Inc. And that means that shoppers can expect “some unparalleled deals for the remainder of this year.”

Los Angeles Times by Jerry Hirsch | November 6, 2010

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