Press Coverage

TrueCar in the news.

A Rebirth for Detroit’s Big Three Automakers

The age of going blindly after sales, no matter the cost, is over, said Jesse Toprak of TrueCar. “We are now seeing a new emphasis on profitability.” by Chris Isidore | January 10, 2011

Rising Gas Prices: Did They Hurt December

A report from industry researcher TrueCar suggests gas prices took at least a bit of steam out of the car business in December.

The Wall Street Journal by Jonathan Welsh | January 5, 2011

Hyundai-Kia Expects 10% Growth

Hyundai and Kia have shown phenomenal growth in the last two years, and they’re poised for further growth in 2011, said Jesse Toprak, vice president of industry trends and insights for “They’re doing so many things right, and that’s hard to pull off by an automaker.”

The Birmingham News by Dawn Kent | January 4, 2011

Best Car Deals: 7 Money-Saving Steps

In addition, TrueCar features a Best Local Price, which is not only the lowest price in the area but an offer to sell the car at that price by a specific dealer.

MoneyWatch by Jerry Edgerton | January 3, 2011

U.S. Auto Sales Probably Rose, Completed 2010 Rebound

Consumers are now becoming more comfortable buying cars in an uncertain economic environment, which is a major change in buying patterns compared to a year ago, Jesse Toprak, vice president of industry trends at, said in a telephone interview. “We saw more of the same in terms of consumers’ eagerness to come back into the marketplace in December.”

Bloomberg by Craig Trudell | January 3, 2011

Mercury Sales Down to a Trickle

In time, Ford and Mercury became, essentially, interchangeable. “For the most part they were just cosmetically enhanced Fords,” said Jesse Toprak,’s vice president of industry trends and insight.

UPI | January 3, 2011

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