Press Coverage

TrueCar in the news.

GM, Nissan Compete for Best Deal on Electric Car

The average U.S. new-car payment is about $450, so most new-car buyers can afford a $350 lease, especially when they factor in what they won’t pay for gas, said Jesse Toprak, vice president of industry trends at the car pricing website

Associated Press by Tom Krisher | July 27, 2010

Chevy Prices Volt at $41,000 But Will Push Leases

The lease payment really opens the Volt to the mass market beyond early adopters, said Jesse Toprak, an analyst at TrueCar Inc., a Santa Monica auto sales and pricing information company.

The Los Angeles Times by Jerry Hirsch | July 27, 2010

Ford to Unveil Redesigned Explorer

It is a pivotal vehicle for Ford right now, especially at a time when there is so much competition and people are worried about price and fuel economy, said Brandy Schaffels, an analyst at auto information company

Los Angeles Times by Jerry Hirsch | July 26, 2010

Lincoln Hybrid Costs the Same as a Gas-Only Car

Hybrids like the MKZ cost carmakers more to produce because they require additional batteries, electric motors and other technologies that regular gasoline-only cars don’t have. “It’s an unprecedented move and I think it’s very smart,” said Jesse Toprak, vice president of industry trends for the auto pricing Web site by Peter Valdes-Dapena | July 23, 2010

AutoNation Reports Higher Profits as Sales Rise

AutoNation was early to recognize that car buyers increasingly use the Internet to research purchases and expanded information on its Web sites and trained special staff to help online customers when they go to dealerships, said Jesse Toprak, vice president for industry trends at TrueCar, a Web site for pricing new cars based in Santa Monica, Calif. by Doreen Hemlock | July 22, 2010

Lexus Recalls Risk Ceding Decade-Long U.S. Lead to Mercedes

It’s very likely Mercedes-Benz may take over the lead this year, said Jesse Toprak, vice president of industry trends for researcher in Santa Monica, California. “The cumulative impact of all the recalls hasn’t really shown up yet. It’s more likely to be seen in the second half.”

Bloomberg by Makiko Kitamura & Alan Ohnsman | July 22, 2010

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