Press Coverage

TrueCar in the news.

This Week’s Best Car Deals

Industry analysts report that car sales are finally on the rise, and ironically, automakers are offering great sales on 2010 models. reports that the largest discounts are available from Ford.

U.S. News & World Report by Rachel Smith | October 19, 2010

Frugal Shopper: Money-Saving Compact Pickups A Dying Breed?

It leaves some opportunities for potential newcomers, said Jesse Toprak, TrueCar’s vice president for industry trends, adding that this will become one of many niche markets instead.

The Car Connection by Bengt Halvorson | October 18, 2010

Mercedes-Benz is Poised to Knock Lexus From Top in U.S. Luxury Auto Sales

I think that it’s going to be close to a photo finish, with Lexus being more aggressive on incentives the rest of the year, said Jesse Toprak, vice president of industry trends and insights for “But I don’t see Benz giving up easily…we typically see a great finish for Benz almost every year.”

Birmingham News by Dawn Kent | October 17, 2010

2011 New Car Preview

Consumers will notice a strong effort to produce more fuel-efficient vehicles for 2011, says Jesse Toprak, vice president of industry trends and insights for, a Santa Monica, Calif., auto website.

The Star-Ledger by Joseph R. Perone | October 15, 2010

Toyota to Show New Member of Prius Family in Detroit

Jesse Toprak, vice president for industry trends at, said the Volt and the Leaf would probably attract some potential hybrid buyers, but Toyota already had a proven success in the Prius.

The Detroit News by Christine Tierney | October 15, 2010

Luxury Auto Brands See 2010 Sales Increase

Luxury cars have shown the most stability among the segments this year, Jesse Toprak, VP of industry trends and insight at, said in a statement. “These next three months, including the luxury holiday sales campaign, are crucial for Lexus if they want to continue to lead the market as they have for over a decade.”

Auto Loan Daily by Liz Opsitnik | October 15, 2010

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