TrueCar in the news.
Tesla’s Musk Channels Jobs Teasing Unveiling of ‘the D’
“Tesla is like Apple in that it has a narrow product range and now it’s focusing on how to get attention,” said Larry Dominique, executive vice president for industry solutions at TrueCar Inc. “Tesla doesn’t do billboards or television ads. It doesn’t need traditional advertising to drum up demand.”
Bloomberg | October 2, 2014
U.S. Sales Gains for Big Auto Makers
“When you look at the sedan-centric brands, they’re definitely being challenged,” said Larry Dominique, TrueCar’s executive vice president. “Those brands that are strong into crossovers and SUVs are the ones really benefiting.”
The Wall Street Journal | October 1, 2014