Press Coverage

TrueCar in the news.

TrueCar Forecasts Strong Sales in October; Up 5.9% Compared To Last Year

“Fiat Chrysler’s growth, fueled by Jeep and Ram, has set up a dogfight this month, with FCA, Ford and Toyota battling for second place behind GM in total volume,” said John Krafcik, president of TrueCar. “Industry-wide, we’re looking at the strongest October since 2004, with incentive spending at healthy levels, and on-track to finish the year at 16.4 million units.”

benzinga | October 23, 2014

GM’s Loss, Hyundai’s Gain

“There were great General Motors facilities that were becoming vacant,” says Krafcik, now president of the vehicle pricing firm TrueCar. “Hyundai moved in almost immediately with their dealer partners to occupy those facilities and retain some of those great people

Automotive News | October 20, 2014

Michigan Weighs Whether to Bar Tesla

Dealers have tolerated and learned to cooperate with online car shopping services such as and

USA Today | October 19, 2014

As Gas Prices Drop, Hybrid Sales Shift Into Low Gear

That relationship between gas prices and sales is “rather remarkable,” says John Krafcik, president of the website TrueCar. “During months when gas prices are low, less fuel-efficient cars tend to take a greater share of the market and vice versa. It’s a fairly one-to-one relationship.”

npr | October 17, 2014

Used Cars Are a Good Deal Again

“During the recession it almost cost as much to get a used car as a new car, but now the market is going back to historical norms,” says Larry Dominique, president of research firm ALG, which sets future used-car values for leases.

CBS moneywatch | October 17, 2014

Big 3 Battle Shapes Up to Haul in Pick

Last month, GM’s average incentive spending was about $4,700 on the Sierra 1500 and $3,594 on the 2014 Silverado, according to auto research firm TrueCar Inc.

The Detroit News | October 15, 2014

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