Press Coverage

TrueCar in the news.

Women Buying a Car Want What Men Want _ Usually

Exterior styling and overall value are the most important things to new car buyers of both sexes, according to, an auto buying site that regularly surveys buyers. Past experience with the brand and driving performance are next on the list.

AP | September 9, 2014

Sit-Highs: The Lucky Ducks Have Trucks

“Cars have become a commodity product,” he said. “A crossover with the same length and width as a sedan has more room. And people are willing to pay $5,000 or $6,000 more for that added utility, for something that costs the manufacturer about $1,000 in added cost.”

Automotive News | September 8, 2014

How to Get the Best Price on Your Next Car

(As for why cars are sometimes sold below invoice, it’s because “invoice” is hard to define, since dealers get all sorts of incentives and price breaks from manufacturers.) You can find all three prices on a variety of sites, including TrueCar.


MarketWatch | September 8, 2014

Price Slide From Record Highs for Used Vehicles to Continue

“If you look at the downturn in sales in 2008 and 2009, it was mainly driven by a drop in crossovers, utilities, and trucks. Three years later the supply of those vehicles was virtually nonexistent,” said Eric Lyman, vice president of industry insights at TrueCar.

The Blade | September 7, 2014

How Two Days As a Car Salesman Made Me a Smarter Car Buyer

Plus, dealerships are also joining with outside, web-driven firms that serve as middlemen to buyers. A prime example:, which has relationships with 8,000-plus dealers around the country.

MarketWatch | September 5, 2014

How to Buy a Car With Low or No Credit

“When they really tightened up lending practices, a lot of dealers found themselves in a bind because they had subprime customers and we saw the emergence of this new sales channel: ‘Buy here, pay here,'” says Eric Lyman, vice president of industry insights at, a car-buying website that partners with dealers and offers pricing estimates.

U.S. News and World Report | September 4, 2014

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