Press Coverage

TrueCar in the news.

Auto Industry’s Pain Could Be Consumers’ Gain

“Most of the sales we’re seeing right now are being driven by organic demand” said TrueCar President John Krafcik.

“If incentive spending keeps increasing, it means dealers and automakers are starting to feel pressure,” said Krafcik. “I still think there’s enough demand to support sales at this pace, but you want to watch incentives.”

NBC News | July 29, 2014

Bigger Incentives by Automakers Juice July Vehicle Sales

Automakers are spending an average of $2,731 per vehicle on incentives this month, up 7.1% from the same month a year earlier, according to TrueCar.com.

“While some of the growth is powered by incentive spending up $200 per vehicle, we are seeing continued strong demand for trucks and utility vehicles,” said John Krafcik, president of TrueCar.

Los Angeles Times | July 28, 2014

Stop Worrying…You Probably Didn’t Pay Too Much For Your New Car

At least that’s the conclusion of the first annual TrueCar Buyer Study, which polled more than 3,000 consumers across the country.  

 

Bargaineering | July 28, 2014

US Car Market Showing No Signs of Cooling Down

“July sales are red hot and better than expected, with our forecast up about 10% over last year,” said John Krafcik, president of TrueCar. “While some of the growth is powered by incentive spending (that is) up $200 per vehicle, we are seeing continued strong demand for trucks and utility vehicles.”

 

The Detroit Bureau | July 28, 2014

Auto Sales Stay Frothy in July — But S&P Spots a Debt Problem

Big July winners, according to TrueCar, will be Chrysler, with a 23% sales gain, and GM, with a 14.5% gain. TrueCar said GM incentives would decline 0.6% from June, in line with the industry average. 

TheStreet | July 28, 2014

Nissan Aims to Boost U.S. Sales and Profit As It Closes on Honda

In the United States, Nissan’s average incentive offering per vehicle was $2,323 for April-June, according to data from TrueCar, the highest among Japanese carmakers, although it has been declining over the past few months.

Reuters | July 28, 2014

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