Press Coverage

TrueCar in the news.

Road Show: Michael Guthrie

A web site and data company for automobile buyers seeks to raise capital from the public markets.

CFO | June 30, 2014

TrueCar Zooms Higher

CNBC FastMoney | June 30, 2014

Krafcik’s ‘Cool’ Opportunity

Ex-Hyundai exec on TrueCar, loving dealers, and a new chance for GM.

Automotive News | June 27, 2014

TrueCar to Drop 75 Franchisees In Policy Disputes

Krafcik said TrueCar has been adding dealerships over the past several months at a fast pace. Now it’s time to cull some of those that aren’t offering a top buying experience, he said.

Infractions include failing to provide the price guaranteed a customer through the TrueCar site, he said. TrueCar Executive Vice President Larry Dominique said those being dropped typically received at least “two strikes,” or warnings, before being dropped.

Automotive News | June 26, 2014

Auto Dealer Profits Not as High as Customers Think

Customers believe that dealers make about a 20 percent profit on the sale of $30,000 car, according to the survey paid for by TrueCar.com. The actual profit margin is an average of 3.8 percent, according to figures from the National Automotive Dealers Association.

The Columbus Dispatch | June 25, 2014

Buying a Car? How to Save Money at the Dealership.

But for the biggest savings, buy a car in August, when the highest discounts are offered on the current year’s models and the dealers increase incentives, according to TrueCar, an automotive data company that provides a negotiation-free car-buying platform.

The Christian Science Monitor | June 24, 2014

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