Press Coverage

TrueCar in the news.

Americans on Verge of Buying 1 Million Pricey Cars

“I’m not surprised so many of these higher priced models are selling right now,” said John Krafcik, President of TrueCar. “Buying a car for $55,000 or $60,000 has become the new norm for those who are fairly well off.”

NBC | December 8, 2014

TrueCar Is an Indisputably Disruptive Force in Auto Sales

Ashenberg is a “true believer” in the Santa Monica, Calif.-based auto pricing and information company, which he said has the potential to change the auto sales landscape.

The Street | December 4, 2014

Trucks, Crossovers Power Top 20 Car Sales in November

VW appeals to younger buyers, a sign that Millennials may be back to buying cars, says Lyman.

USA Today | December 3, 2014

December’s Holiday Auto Sales Expected To Ring In A Rebound Year For The Industry

Meanwhile, “the luxury car market is booming,” said Eric Lyman, vice president of editorial and consulting for

International Business Times | December 3, 2014

Hyundai Falls 4% As Small Cars Tumble

This increase, combined with continued strength in crossover sales, sent Hyundai’s average transaction price up by 6 percent to $24,891, which was the largest increase of any brand, according to car-shopping service TrueCar.

Automotive News | December 2, 2014

Nissan Slips As Older Models Change Over

According to TrueCar, Nissan Group spent an average of $2,567 per vehicle on incentives in November, a 22 percent decline from October and a 6 percent reduction from one year ago.

Automotive News | December 2, 2014

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