TrueCar in the news.
The Best-Selling Premium Car in America? It’s a Truck
Executives at the Detroit Three auto makers have banged their heads against the walls for decades trying to compete with German luxury sedans. Some fresh data from Truecar.com suggests they should focus more on the strong premium franchises they already have, hiding in plain sight.
Wall Street Journal | December 10, 2014
Americans On Verge of Buying 1M Expensive Cars
“The Yukon Denali is clear example that many vehicles selling for more than $50,000 are not traditional luxury models,” said Krafcik. “The people buying those full-size SUV’s want to make sure they have it with all the features that push the price up to $60,000 and higher.”
CNBC | December 8, 2014