Press Coverage

TrueCar in the news.

The Best-Selling Premium Car in America? It’s a Truck

Executives at the Detroit Three auto makers have banged their heads against the walls for decades trying to compete with German luxury sedans. Some fresh data from suggests they should focus more on the strong premium franchises they already have, hiding in plain sight.

Wall Street Journal | December 10, 2014

Most popular luxe vehicle is…The Ford F-Series?

Eight of the 10 best-sellers above that threshold are pickups or SUVs, and six are not luxury brands, according to TrueCar.

CNBC | December 10, 2014

Why Cheap Gas Won’t Hurt Tesla’s Future

According to TrueCar, sales of “expensive cars” – those that cost at least $50,000 — are up 30%, versus 4% for cars under $50,000.

Fox Business | December 10, 2014

Americans On Verge of Buying 1M Expensive Cars

“The Yukon Denali is clear example that many vehicles selling for more than $50,000 are not traditional luxury models,” said Krafcik. “The people buying those full-size SUV’s want to make sure they have it with all the features that push the price up to $60,000 and higher.”

CNBC | December 8, 2014

Americans on Verge of Buying 1 Million Pricey Cars

“I’m not surprised so many of these higher priced models are selling right now,” said John Krafcik, President of TrueCar. “Buying a car for $55,000 or $60,000 has become the new norm for those who are fairly well off.”

NBC | December 8, 2014

TrueCar Is an Indisputably Disruptive Force in Auto Sales

Ashenberg is a “true believer” in the Santa Monica, Calif.-based auto pricing and information company, which he said has the potential to change the auto sales landscape.

The Street | December 4, 2014

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