Press Coverage

TrueCar in the news.

U.S. sales rise 5.3% as wintry weather takes t

FCA’s incentive spending decreased 3.2 percent year-over-year, roughly in line with the overall industry’s decline of 2.9 percent, according to TrueCar. GM, Ford Motor and Nissan North America each cut incentives by more than that.

Automotive News | March 3, 2015

In February snow, buyers want 4x4s

“You are one focused buyer if you go out in crappy weather,” says John Krafcik, president of “This is the time to buy a 4×4. Camry buyers can wait for better weather.”

Automotive News | March 3, 2015

Winter weather chills U.S. auto sales

Larry Dominique, executive vice president, said sales of pickups and SUVs are expected to continue strong this year, helping automakers’ bottom lines.

The Detroit News | March 3, 2015

Sluggish February U.S. car sales blamed on blustery weather

John Krafcik, president of research firm TrueCar, said the extreme weather likely had a greater impact on sales of cars than trucks.

Reuters | March 3, 2015

Lexus Jumps Back Into U.S. Luxury Sales Race With New SUV: Cars

“The NX is a brilliant product and it really fills a pretty big hole that Lexus has had for a pretty long time,” said John Krafcik, president of auto researcher TrueCar Inc.

Bloomberg Business | March 3, 2015

US New Auto Sales: February 2015 Sales Hammered By Blizzards; Growth Capped At 5.3%, Lower Than Expected

Most automakers pulled back on cash incentive programs last month. FCA (formerly Chrysler Group) reduced its incentive by 3.2 percent from the previous February, according to TrueCar.

International Business Times | March 3, 2015

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