TrueCar in the news.
Sales Incentive Growth Clustered Around Brands With Few CUVs, Trucks
“Most of the incentive growth we have seen is in product segments with low demand – midsized or large sedans,” TrueCar President John Krafcik told AN. “As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands.”
autoblog | September 24, 2014
How to Buy a Car With Low or No Credit
When they really tightened up lending practices, a lot of dealers found themselves in a bind because they had subprime customers and we saw the emergence of this new sales channel: Buy here, pay here, says Eric Lyman, vice president of industry insights at TrueCar.com, a car-buying website that partners with dealers and offers pricing estimates.
National Car Prices | September 22, 2014
Is Bigger Better? Demand Soars for Trucks, SUVs
“I’m not surprised SUVs and crossovers are so popular right now,” said John Krafcik, president of TrueCar.com. “People love these vehicles because they want more space, they like to sit higher and SUVs and crossovers get far better mileage than they did in the past.”
CNBC | September 18, 2014