TrueCar in the news.
Auto sales begin to thaw in March
While dealership traffic began to pick up last month, “the second quarter looks to be even more favorable” because of pent-up demand after a harsh winter, according to Eric Lyman, vice president of industry insights for research firm TrueCar Inc.
Reuters | April 1, 2015
US car buyers tap the brakes in March, following torrid run
Hyundai spent an estimated 25 percent more on incentives compared with last March, according to the car buying site TrueCar.com. That likely boosted sales. Hyundai’s sales were up 12 percent to 75,019 for its best U.S. sales month ever. Sales of the newly redesigned Genesis sedan more than doubled.
Associated Press | April 1, 2015
How to Successfully Innovate in Business
One of the year’s most eye-opening conferences thus far, one presentation, panel and Oxford-style debate after the next only served to hammer home the point: Innovation isn’t a one-time activity – it’s a mindset, and series of ongoing activities that you must continually practice and embrace. As TrueCar founder Scott Painter noted early on, driving successful change starts not with research, but rewards – creating systems and processes that encourage professionals to continually reconsider approaches, recalibrate perspectives, and step outside of their comfort zone. Fortune 500 corporations could learn a lesson from Silicon Valley venture capitalists, he argues, who reward risk-takers and visionaries for having the guts and wherewithal to build things where they see voids in the marketplace, and not assume there’s a void because that’s simply the way things work. (Or assume that just because things have always been done a certain way they should continue to be.)
The Huffington Post | April 1, 2015
Scion packs new iM, iA with advanced electronics, safety gear
TrueCar President John Krafcik said that despite Scion’s declining sales, the brand has potential to help Toyota win over Generation Y buyers, those consumers born roughly between 1980 and 1995. But he’s not convinced a sedan and a hatchback are enough to re-energize the brand.
Automotive News | March 31, 2015