Press Coverage

TrueCar in the news.

March’s thin win: No dip, less zip

“March was super-strong for a four-weekend month,” President John Krafcik said today. “And with incentive spending down, it’s a sign of a strong auto market.”

Automotive News | April 1, 2015

Auto sales begin to thaw in March

While dealership traffic began to pick up last month, “the second quarter looks to be even more favorable” because of pent-up demand after a harsh winter, according to Eric Lyman, vice president of industry insights for research firm TrueCar Inc.

Reuters | April 1, 2015

One less selling day impacts car sales

TrueCar analysts credited the slight decline in sales from last year to the rough weather and one fewer weekend to make sales. There were 25 selling days this year compared with 26 in March 2014.

The Vindicator | April 1, 2015

US car buyers tap the brakes in March, following torrid run

Hyundai spent an estimated 25 percent more on incentives compared with last March, according to the car buying site That likely boosted sales. Hyundai’s sales were up 12 percent to 75,019 for its best U.S. sales month ever. Sales of the newly redesigned Genesis sedan more than doubled.

Associated Press | April 1, 2015

How to Successfully Innovate in Business

One of the year’s most eye-opening conferences thus far, one presentation, panel and Oxford-style debate after the next only served to hammer home the point: Innovation isn’t a one-time activity – it’s a mindset, and series of ongoing activities that you must continually practice and embrace. As TrueCar founder Scott Painter noted early on, driving successful change starts not with research, but rewards – creating systems and processes that encourage professionals to continually reconsider approaches, recalibrate perspectives, and step outside of their comfort zone. Fortune 500 corporations could learn a lesson from Silicon Valley venture capitalists, he argues, who reward risk-takers and visionaries for having the guts and wherewithal to build things where they see voids in the marketplace, and not assume there’s a void because that’s simply the way things work. (Or assume that just because things have always been done a certain way they should continue to be.)

The Huffington Post | April 1, 2015

Scion packs new iM, iA with advanced electronics, safety gear

TrueCar President John Krafcik said that despite Scion’s declining sales, the brand has potential to help Toyota win over Generation Y buyers, those consumers born roughly between 1980 and 1995. But he’s not convinced a sedan and a hatchback are enough to re-energize the brand.

Automotive News | March 31, 2015

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