Press Coverage

TrueCar in the news.

Sit-Highs: The Lucky Ducks Have Trucks

“Cars have become a commodity product,” he said. “A crossover with the same length and width as a sedan has more room. And people are willing to pay $5,000 or $6,000 more for that added utility, for something that costs the manufacturer about $1,000 in added cost.”

Automotive News | September 8, 2014

How to Get the Best Price on Your Next Car

(As for why cars are sometimes sold below invoice, it’s because “invoice” is hard to define, since dealers get all sorts of incentives and price breaks from manufacturers.) You can find all three prices on a variety of sites, including TrueCar.


MarketWatch | September 8, 2014

Price Slide From Record Highs for Used Vehicles to Continue

“If you look at the downturn in sales in 2008 and 2009, it was mainly driven by a drop in crossovers, utilities, and trucks. Three years later the supply of those vehicles was virtually nonexistent,” said Eric Lyman, vice president of industry insights at TrueCar.

The Blade | September 7, 2014

How Two Days As a Car Salesman Made Me a Smarter Car Buyer

Plus, dealerships are also joining with outside, web-driven firms that serve as middlemen to buyers. A prime example:, which has relationships with 8,000-plus dealers around the country.

MarketWatch | September 5, 2014

How to Buy a Car With Low or No Credit

“When they really tightened up lending practices, a lot of dealers found themselves in a bind because they had subprime customers and we saw the emergence of this new sales channel: ‘Buy here, pay here,’” says Eric Lyman, vice president of industry insights at, a car-buying website that partners with dealers and offers pricing estimates.

U.S. News and World Report | September 4, 2014

Automakers Buoying U.S. Growth With Most Sales Since 2006: Cars

“Consumers are willing to spend $5,000 more to get that flexibility, but it’s only costing the manufacturer an extra $1,000 to make that” SUV, Krafcik said. “You can afford to have these commodity products in your lineup — which are loss- leaders at worst and net-zero profit generators at best — because you’re more than compensating for it with the profitability you’re seeing” in modern SUVs and trucks.

Bloomberg | September 4, 2014

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