Press Coverage

TrueCar in the news.

Chrysler’s August sales soar 19.8%; Ford up .4%; GM down 1.2%

TrueCar Inc., another car shopping website, estimates average August incentives at $2,772 per vehicle, up 9.3 percent from August 2013 but down 2 percent from July.

The Detroit News | September 3, 2014

Auto Sales in Gear: Chrysler Leads Charge with 20% Jump Last Month

Incentive spending by the industry last month also climbed from a year ago, to an average $2,772 per vehicle, according to research firm TrueCar.com.

NBC News | September 3, 2014

Will a Slowing U.S. Auto Market Clobber Ford Motor Company?

And that means it’s time for investors in Ford, GM, or other automakers that are heavily dependent on the U.S. market — which is most of them — to follow TrueCar’s lead and start paying close attention to sales growth, incentives, and inventories every month. 

The Motley Fool | September 3, 2014

U.S. Auto Sales Surge in August to Month’s Highest Level in Years

Car shopping company TrueCar Inc. estimated the average transaction price for light vehicles in the U.S. was $31,610 in August, up $751, or 2.4%, from August 2013 and down $125, or 0.4%, from last month.

Los Angeles Times | September 3, 2014

Incentives Rising, But No Need for Panic

“While it has become fashionable to criticize incentive-spending levels, the reality is the ratio of incentive spending to transaction price this summer is consistent with the healthy industry levels we’ve seen since 2011,” TrueCar President John Krafcik says in a statement. “GM is the poster child here, with their industry-leading average transaction price increase of 12.9% comfortably outpacing a modest incentive increase of 3.5%.”

 

Wards.com | September 3, 2014

August Auto Sales Race Past Views

“August is about as good as it gets,” Krafcik added, noting how the sales month had five weekends plus a holiday. “It’s going to be a great year for the industry, and we think the trend will hold.”

Fox Business | September 3, 2014

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