Press Coverage

TrueCar in the news.

TrueCar: App can ‘hypertarget’ consumers

“TrueCar enables you to hypertarget your individual consumer, customizing incentives for each of them, based on their individual needs, affiliations, financing, even the cars in their garage,” he said.

Automotive News | January 26, 2015

Best Deals: Fuel-Efficient Cars To Buy Now

“Fuel savings are not top of mind to many consumers right now, and that makes this a great time to buy a hybrid or electric vehicle,” says John Krafcik, president of the car buying and selling platform TrueCar. “With vehicle preferences tied so closely to short-term gasoline prices, automakers are heavily discounting their most fuel-efficient cars to clear inventories.”

Forbes | January 22, 2015

TrueCar says more than half of its web traffic now is mobile

“Millennials are entering the auto market in ever greater numbers and they expect mobile devices to be part of the process,” he said.

Automotive News | January 21, 2015

Why Now Is A Good Time to Buy a Hybrid or Plug-in Car

“Fuel savings are not top of mind to many consumers right now, and that makes this a great time to buy a hybrid or electric vehicle,” said John Krafcik, president of TrueCar. “With gasoline prices now averaging just $2.10 per gallon, and vehicle preferences tied so closely to short-term gasoline prices, automakers are heavily discounting their most fuel-efficient cars to clear inventories.”

hybridCARS | January 21, 2015

Low Gas Prices, Incentives Change Math for Electric Cars

“Fuel savings are not top of mind to many consumers right now,” says John Krafcik, president of the car shopping site TrueCar.com.

AP | January 21, 2015

Do Your Research to Have the Power When Buying a New Car

“Browse vehicles online at both automaker websites and editorial reviews. Get an understanding of what type of vehicle you want and then view those cars in person at a dealer or — even better — at an auto show. After looking at the cars in person, make sure to test drive at least two to three cars,” says Eric Lyman, analyst and vice president of industry insights at Truecar.

MainStreet | January 20, 2015

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