Press Coverage

TrueCar in the news.

America is Roaring Toward Record Auto Sales

he surge in auto sales this year is noteworthy given that transaction prices have risen to well above $30,000 on average. In fact, the average price paid at an auto dealership this year has risen $676 to $31,610, according to

CNBC | September 25, 2014

Why Buying a Car on the Last Day of the Month Is a Bad Idea

“People think the last day of the month has the lowest prices, but that’s not true. The first couple of days of the month actually have lower average prices,” says John Krafcik of car-buying site

MAIN ST | September 25, 2014

GM Tries Again to Crack the Midsize Pickup Segment

In fact, the trucks’ slightly smaller size could make them appealing in places like Southern California, where GM often struggles, said Eric Lyman, vice president of industry insight at

dallasnews | September 24, 2014

Car-Buying Services Help Shoppers Find a Fair Price

“I’m not someone who has an easy time negotiating,” said Davis, 53, of Raleigh. “I typically pay what the dealership is asking for. Last time, I just paid what they asked on the sticker.”

The Raleigh News-Observer | September 24, 2014

Sales Incentive Growth Clustered Around Brands With Few CUVs, Trucks

“Most of the incentive growth we have seen is in product segments with low demand – midsized or large sedans,” TrueCar President John Krafcik told AN. “As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands.”

autoblog | September 24, 2014

How to Buy a Car With Low or No Credit

When they really tightened up lending practices, a lot of dealers found themselves in a bind because they had subprime customers and we saw the emergence of this new sales channel: Buy here, pay here, says Eric Lyman, vice president of industry insights at, a car-buying website that partners with dealers and offers pricing estimates.

National Car Prices | September 22, 2014

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