Press Coverage

TrueCar in the news.

January 2015 US New-Auto Sales Forecast: Up 13% Compared To Last January, Which Had Harsher Winter Weather

Deliveries for the month are expected to rise about 13 percent compared to the same month last year, according to=, to 1.14 million vehicles.

International Business News | January 28, 2015

Auto sales forecast calls for a hot January

“With solid economic expansion underway and consumer-friendly gasoline prices, the auto industry remains a high-growth sector,” Eric Lyman, vice president of industry insights for TrueCar, said in a statement. “Other indicators signaling a home-run year for the industry include the recent high in U.S. single-family housing starts and pre-recession unemployment levels.”

Automotive News | January 27, 2015

TrueCar Pitches Targeted Rebates as Answer to Industry’s High Marketing Costs

Can “Big Data” solve the industry’s big incentive problem? John Krafcik thinks so.

WardsAuto | January 27, 2015

TrueCar: App can ‘hypertarget’ consumers

“TrueCar enables you to hypertarget your individual consumer, customizing incentives for each of them, based on their individual needs, affiliations, financing, even the cars in their garage,” he said.

Automotive News | January 26, 2015

Best Deals: Fuel-Efficient Cars To Buy Now

“Fuel savings are not top of mind to many consumers right now, and that makes this a great time to buy a hybrid or electric vehicle,” says John Krafcik, president of the car buying and selling platform TrueCar. “With vehicle preferences tied so closely to short-term gasoline prices, automakers are heavily discounting their most fuel-efficient cars to clear inventories.”

Forbes | January 22, 2015

TrueCar says more than half of its web traffic now is mobile

“Millennials are entering the auto market in ever greater numbers and they expect mobile devices to be part of the process,” he said.

Automotive News | January 21, 2015

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