Press Coverage

TrueCar in the news.

June Auto Sales Surpass Expectations

John Krafcik, president of car shopping site TrueCar.com, told Reuters that consumers are suffering from recall “fatigue” and tuning out the onslaught of bad news from GM and other automakers. In addition, he said, GM’s sales remain strong in part because consumers focus on brand names such as Chevrolet and Buick rather than the corporate name “General Motors.”

Associated Press | July 3, 2014

What Are the Best Auto Sales Websites?

John Krafcik, TrueCar’s president, says it takes around three hours to finalize a car purchase. To ease consumers’ frustration, the industry wants to whittle that down to an hour.

Associated Press | July 3, 2014

Why GM’s Recalls Aren’t Denting Sales

“GM’s sales performance is even more impressive than it looks,” said John Krafcik, president of vehicle research firm TrueCar. “It’s pretty amazing.”

CBS moneywatch | July 3, 2014

VW Posts Lower U.S. Sales Amid Rising Overall Market

TrueCar estimated incentive spending rose 1.6 percent in June to an average of $2,735 per vehicle. Both GM and Nissan lowered incentives by 12 percent from last June.

Bloomberg Businessweek | July 2, 2014

June Vehicle Sales Run at Strongest Monthly Pace In 8 Years

“Despite challenges, GM now owns the highest transaction prices in the industry at nearly $35,000 — a tribute to the strength of their new models and incentive spending discipline,” said John Krafcik, president of TrueCar, an online vehicle pricing service.

Detroit Free Press | July 2, 2014

How the Tech IPOs of 2014 Have Fared So Far

Mashable | July 2, 2014

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