Press Coverage

TrueCar in the news.

Here’s Why Car Sales Soared Last Year, and Will Again in 2015

The jump marks “a comeback year for the industry,” says John Krafcik, president of TrueCar, a Santa Monica, Calif., online auto sales platform. “Sales volume growth and the popularity of highly profitable vehicle segments — pickups, utilities and luxury vehicles — have been immensely beneficial to automakers’ revenue, and we expect more good news in 2015.”

MainSt | January 8, 2015

How to Save Money on a New Car Now

According to data from TrueCar, new car and light truck sales were up 9.5 percent over December 2013, and the biggest sales numbers for December in 10 years. TrueCar estimates that 17 million new cars were sold in 2014 and they report that transaction prices (the final price paid for new cars and light trucks) increased almost 2 percent over 2013.

U.S. News | January 6, 2015

GM-Led Carmakers Seen Adding to 2014 Gains as Oil Tumbles

The gain is supported by the GM’s all-new Chevrolet Colorado and GMC Canyon medium-sized pickups, which just went on sale last fall. The big sales don’t fully reflect Ford’s revamped aluminum-bodied F-150, which went on sale in November. When Ford is up to full production, it should be selling even more trucks, Krafcik said.

Bloomberg | January 5, 2015

FCA, GM, Toyota, Subaru drive market to 11% gain

“December sums up what we’ve seen all year for automakers, and it’s a fitting finish to a comeback year for the industry,” said John Krafcik, president of TrueCar. “Sales volume growth and the popularity of highly profitable vehicle segments — pickups, utilities and luxury vehicles — has been immensely beneficial to automakers’ revenue and we expect more good news in 2015.”

Automotive News | January 5, 2015

BMW reclaims U.S. luxury title from Mercedes

“They are all very motivated by winning the sales crown even if they will never admit it publicly,” said John Krafcik, president of online automotive pricing website TrueCar Inc. “They certainly push for sales leadership toward the end of the year. They use it in their marketing.”

Automotive News | January 5, 2015

2014 finishes strong with ‘plenty of room for upside’

TrueCar President John Krafcik said automaker margins increased in December despite incentives rising 6 percent from a year ago to $2,900 per vehicle. Industry average December incentives rose $161, but average transaction prices — net including incentives — were up $609 to $33,168.

Automotive News | January 5, 2015

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