TrueCar in the news.
June Auto Sales Surpass Expectations
John Krafcik, president of car shopping site TrueCar.com, told Reuters that consumers are suffering from recall “fatigue” and tuning out the onslaught of bad news from GM and other automakers. In addition, he said, GM’s sales remain strong in part because consumers focus on brand names such as Chevrolet and Buick rather than the corporate name “General Motors.”
Associated Press | July 3, 2014
June Vehicle Sales Run at Strongest Monthly Pace In 8 Years
“Despite challenges, GM now owns the highest transaction prices in the industry at nearly $35,000 — a tribute to the strength of their new models and incentive spending discipline,” said John Krafcik, president of TrueCar, an online vehicle pricing service.
Detroit Free Press | July 2, 2014