Press Coverage

TrueCar in the news.

Automotive Today: Car dealers reach younger buyers through apps

TrueCar officials say that about 4 percent of new vehicle sales or leases in the U.S. begin on their website. | February 11, 2015

Owen Wilson to Lend His Voice to TrueCar Advertisements

“Placing such a distinct and trusted voice behind the TrueCar brand puts automakers in great company and in a position to win with modern car-buyers,” said Scott Painter, TrueCar’s chief executive officer.

Variety | February 11, 2015

TrueCar pitches joy, not price, in Owen Wilson campaign

“The spots celebrate the love affair that America has with cars. Historically, the process of buying one has always been vexing.”

Automotive News | February 9, 2015

TrueCar hits milestone, focuses on mobile

The future of car buying is probably in your pocket, says the CEO of (TRUE).

The online auto-buying service, which had its initial public offering last year, is positioning itself to take advantage of a move toward greater reliance on smartphone and other mobile digital devices when it comes to buying a car, says CEO Scott Painter.

USA Today | February 9, 2015

IRS wants their cut before Tom Brady gifts MVP truck to Malcolm Butler

According to, the fair market value of a 2015 Chevy Colorado is in the neighborhood of $34,000.

CBS Sports | February 5, 2015

Top 20: Cars, not just trucks, surge in January

Automakers pay close attention to the Top 20 list of best-sellers because they account for a disproportionate share of all the new cars and trucks sold. John Krafcik, president of auto-buying site TrueCar, says the Top 20 make up 40% of total industry sales volume

USA Today | February 5, 2015

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