Press Coverage

TrueCar in the news.

What Would George Washington Drive?

“Our bold call is that trucks and SUVs will outnumber cars and minivans at polling stations in swing states this year”—of which says there are 10 out of the 36 states in which there are Senate races—“putting Republicans back in control of the Senate for the first time since 2006.”

Autofieldblog | November 4, 2014

Lincoln McConaughey Ad Spoof Brings October Sales Surge

“For a brand like Lincoln, that buzz is helping them quite a bit,” John Krafcik, president of and a former Ford engineering executive, said in an interview. “Jim Carrey was magnificent in his spoof. I haven’t met anyone who hasn’t absolutely loved that.”

Bloomberg | November 4, 2014

Top 20: Two Pickups Challenge Ford F-150 in October

“Ford is selling down the 2014 model year (truck) and getting ready for the new one,” says Larry Dominique, executive vice president of

USA Today | November 4, 2014

Car And Truck Sales Show Strong–But Uneven–October Growth

“The Honda CRV outsold the Honda Accord,” said analyst Larry Dominique. “That shows us, this emergence in these mid-size and smaller crossover segments are really becoming important segments in the U.S.”

CBS Detroit | November 3, 2014

Chrysler, Nissan Set Pace as U.S. Sales Rise 6% on Truck Demand

Larry Dominique, executive vice president of TrueCar, described the market in October as well-balanced. Incentives as a share of average transaction prices, he noted, were a “manageable” 8 percent.

Automotive News | November 3, 2014

Ford, Chrysler Sales Exceed Estimates in October on SUV Demand

“Look at the Ford numbers, they sold only 50,000 cars out of their 180,000 total,” John Krafcik, president of, said in an interview. “That’s one of the lowest percentages we’ve seen in a while. That speaks volumes to the consumer mindset right now.”

Bloomberg | November 3, 2014

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