TrueCar in the news.
Auto sales soar in December as industry logs best year since 2006
“December sums up what we’ve seen all year for automakers, and it’s a fitting finish to a comeback year for the industry,” said John Krafcik, president of TrueCar, the car shopping company. “Sales volume growth and the popularity of highly profitable vehicle segments – pickups, utilities and luxury vehicles – have been immensely beneficial to automakers’ revenue and we expect more good news in 2015.”
LA Times | January 5, 2015
How a Smart Ad Campaign Revolutionized December Car Sales
December 2014 is projected to be the fourth-best month of the year for car sales even though this December has just four sales weekends instead of five. The auto industry is expected to deliver more than 1.5 million light vehicles this month, according to TrueCar data.
Auto World News | December 29, 2014