Press Coverage

TrueCar in the news.

The Ford F-150 is America’s best-selling $50,000 vehicle

“Conventional wisdom says German premium brands would dominate the list of top-selling vehicles over $50,000,” said True Car president John Krafcik in a release accompanying the report. “The reality is that this price segment of the market is dominated by American pickups and SUVs sold through non-premium brand dealers.”

FoxNews | December 11, 2014

Trucks, SUVs Dominating $50,000 Price Point

The perception of what constitutes a “luxury vehicle” may be changing, especially if price is the top factor, according to TrueCar, Inc.

The Detroit Bureau | December 11, 2014

TrueCar Remains One Of The Best High Growth Names To Own

TRUE’s key metric growth was impressive and shouldn’t be overlooked.

Seeking Alpha | December 11, 2014

The Best-Selling Premium Car in America? It’s a Truck

Executives at the Detroit Three auto makers have banged their heads against the walls for decades trying to compete with German luxury sedans. Some fresh data from suggests they should focus more on the strong premium franchises they already have, hiding in plain sight.

Wall Street Journal | December 10, 2014

Most popular luxe vehicle is…The Ford F-Series?

Eight of the 10 best-sellers above that threshold are pickups or SUVs, and six are not luxury brands, according to TrueCar.

CNBC | December 10, 2014

Why Cheap Gas Won’t Hurt Tesla’s Future

According to TrueCar, sales of “expensive cars” – those that cost at least $50,000 — are up 30%, versus 4% for cars under $50,000.

Fox Business | December 10, 2014

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