Press Coverage

TrueCar in the news.

As Auto Sales Rise, Loans Keep Getting Longer 

With the average transaction (price paid at dealerships) now topping $32,000 according to, many people are opting to lease, not buy, a new vehicle.

NBC News | March 4, 2015

Cold month chills sales, Cruze dips 16.2 percent

Eric Lyman, vice president of industry insights for TrueCar, attributed the decline in sales of the Cruze and other passenger cars to the strong correlation between the vehicles people buy and the gas prices at the given time. With gas prices still low, consumers are willing to buy larger vehicles. – See more at:

The Vindicator | March 4, 2015

U.S. sales rise 5.3% as wintry weather takes t

FCA’s incentive spending decreased 3.2 percent year-over-year, roughly in line with the overall industry’s decline of 2.9 percent, according to TrueCar. GM, Ford Motor and Nissan North America each cut incentives by more than that.

Automotive News | March 3, 2015

In February snow, buyers want 4x4s

“You are one focused buyer if you go out in crappy weather,” says John Krafcik, president of “This is the time to buy a 4×4. Camry buyers can wait for better weather.”

Automotive News | March 3, 2015

Winter weather chills U.S. auto sales

Larry Dominique, executive vice president, said sales of pickups and SUVs are expected to continue strong this year, helping automakers’ bottom lines.

The Detroit News | March 3, 2015

Sluggish February U.S. car sales blamed on blustery weather

John Krafcik, president of research firm TrueCar, said the extreme weather likely had a greater impact on sales of cars than trucks.

Reuters | March 3, 2015

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