Press Coverage

The truth is, the press has some great things to say about TrueCar.

Leases Entice Drivers to Upgrade Cars as Often as IPhones

Long-term loans also could crimp sales because people don’t buy new cars when they are paying off the one they own. To ensure that doesn’t happen, dealers will have to get creative with their come-ons, said Larry Dominique, the president of TrueCar Inc., an online auto-buying service.

Bloomberg | July 20, 2014

Group 1 Finds Plenty of Appeal in a Transformed Hyundai

The automaker has reinvented itself in relatively short time, going from the butt of jokes to a highly regarded brand, said Eric Lyman, vice president of industry insight at TrueCar, a new-car pricing site.

Lyman remains bullish on Hyundai, he said, and the downturn should be temporary as new models have begun entering showrooms.

Houston Chronicle | July 16, 2014

Shopping Sites Ratchet Up Battle Against Bots

John Williams, TrueCar’s senior vice president of platform operations, says the site counters these bots with anomaly detection software developed in-house. The software identifies patterns in the traffic, pointing out in some cases whether similar IP addresses appear to be working in concert. If addresses appear to be bots, Williams said, the site can block them, or impose strict rate limits on them when browsing the site.

Automotive News | July 13, 2014

Dealers Hope North Texas Puts its Brand on Toyota Trucks

“Consumers see those trucks and say if they can build a truck like that, they must build a great [conventional] pickup,” noted Eric Lyman, vice president of industry insights at

dallasnews | July 12, 2014

A Step-By-Step Guide to Help You Get the Best Deal on a New Car

Research prices

Once you know what you want, find out what you want to pay.

Los Angeles Times | July 12, 2014

Strong US Car Sales, But Red Light Ahead for Auto ETF?

Strong sales despite the recalls were attributed to the consumer psychology of focusing more on brand names such as Chevrolet and Buick rather than the corporate name “General Motors,” said John Krafcik, president of car shopping site

YAHOO! Finance | July 9, 2014

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