TrueCar in the news.
The Ford F-150 is America’s best-selling $50,000 vehicle
“Conventional wisdom says German premium brands would dominate the list of top-selling vehicles over $50,000,” said True Car president John Krafcik in a release accompanying the report. “The reality is that this price segment of the market is dominated by American pickups and SUVs sold through non-premium brand dealers.”
FoxNews | December 11, 2014
The Best-Selling Premium Car in America? It’s a Truck
Executives at the Detroit Three auto makers have banged their heads against the walls for decades trying to compete with German luxury sedans. Some fresh data from Truecar.com suggests they should focus more on the strong premium franchises they already have, hiding in plain sight.
Wall Street Journal | December 10, 2014