Press Coverage

The truth is, the press has some great things to say about TrueCar.

Stop Worrying…You Probably Didn’t Pay Too Much For Your New Car

At least that’s the conclusion of the first annual TrueCar Buyer Study, which polled more than 3,000 consumers across the country.  


Bargaineering | July 28, 2014

US Car Market Showing No Signs of Cooling Down

“July sales are red hot and better than expected, with our forecast up about 10% over last year,” said John Krafcik, president of TrueCar. “While some of the growth is powered by incentive spending (that is) up $200 per vehicle, we are seeing continued strong demand for trucks and utility vehicles.”


The Detroit Bureau | July 28, 2014

Auto Sales Stay Frothy in July — But S&P Spots a Debt Problem

Big July winners, according to TrueCar, will be Chrysler, with a 23% sales gain, and GM, with a 14.5% gain. TrueCar said GM incentives would decline 0.6% from June, in line with the industry average. 

TheStreet | July 28, 2014

Nissan Aims to Boost U.S. Sales and Profit As It Closes on Honda

In the United States, Nissan’s average incentive offering per vehicle was $2,323 for April-June, according to data from TrueCar, the highest among Japanese carmakers, although it has been declining over the past few months.

Reuters | July 28, 2014

Ford, Ram Quarrel Over Heavy-Duty Pickup Towing Title

The dispute may seem like just a marketing tug-of-war, but the stakes couldn’t be higher. Towing capability is among the top reasons buyers purchase heavy-duty pickups, automakers say. And heavy-duty pickups represent 23 percent of total pickup sales in the United States through June, according to

Automotive News | July 28, 2014

Cash for Clunkers Opened Up the Floodgates

“What we had at this particular moment was really high dealer inventories and a general skittishness amongst our dealers and in the industry as a whole,” said President John Krafcik, who was CEO of Hyundai Motor America at the time. Clunkers “gave the industry some good news and let the industry put some points on the board.”

Automotive News | July 27, 2014

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