TrueCar in the news.
February Auto Sales Rise Despite Weather, Dockworkers
“Strong February auto sales signal a very healthy U.S. economy,” said Eric Lyman, vice president of industry insights for TrueCar. “Given this month’s robust demand, the industry remains on track to hit TrueCar’s 17 million-unit projection for the 2015.”
The Detroit Bureau | February 24, 2015
Surveys Should Look at What People Mean, Not Just What They Say
I mentioned my own survey-taking when I ask roomfuls of Millennials if they think 10% is a “fair” dealer gross profit on a new car. Their consensus is that 10% is fair. This coincides closely with TrueCar’s survey that indicates consumers think 8% is fair.
Wards Auto | February 24, 2015