Press Coverage

The truth is, the press has some great things to say about TrueCar.

Some Fear Auto Industry Returning to Bad Habits

Former Hyundai U.S. CEO John Krafcik, now head of the auto pricing site, says used-car values should fall from current record highs, will fall to a normal level as leased cars enter the market. Those who lease will be shopping again every three years.

AP | September 2, 2014

Ford’s U.S. Profits Under Threat

According to analysts at, a platform for buying and selling cars, the average transaction price for Ford’s vehicles dropped by 2.3% year-on-year in the month of July. Part of the reason behind the drop in ATP was the rising incentives on offer from the company. 

Forbes | August 29, 2014

Analysts: Hot U.S. Auto Sales to Continue in August

“We remain upbeat about auto industry sales, segment mix and profitability,” said John Krafcik, president of TrueCar. “Despite one fewer selling day, sales are tracking to match last year’s epic August, while incentive spending changes reflect consumer demand shifting to higher-MSRP, higher-profit vehicle segments, which is a net positive for most full-line automakers.”


Left Lane | August 28, 2014

10 Step Checklist for Labor Day Car Shopping estimated that Labor Day weekend last year would boast 1.13 million unit sales among the country’s leading automotive manufacturers. 

U.S. News and World Report | August 28, 2014

GM New-Car Sales Remain Flat for August

“While we continue to keep close tabs on inventories and incentives, we remain upbeat about auto-industry sales, segment mix and profitability,” John Krafcik, president of TrueCar, said in a statement. – See more at: | August 28, 2014

August New-Vehicle Sales Will Likely Stay On Strong Pace

“We remain upbeat about industry sales, segment mix and profitability,” said John Krafcik, president of

dallasnews | August 27, 2014

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