Press Coverage

TrueCar in the news.

What Fluctuations In Currency Mean For Car Interiors

You can tell if times are good for an automaker with a couple of different clues. And one of them is – and I love this – the number of visible stitches you see

NPR | January 29, 2015

January 2015 US New-Auto Sales Forecast: Up 13% Compared To Last January, Which Had Harsher Winter Weather

Deliveries for the month are expected to rise about 13 percent compared to the same month last year, according to= TrueCar.com, to 1.14 million vehicles.

International Business News | January 28, 2015

Auto sales forecast calls for a hot January

“With solid economic expansion underway and consumer-friendly gasoline prices, the auto industry remains a high-growth sector,” Eric Lyman, vice president of industry insights for TrueCar, said in a statement. “Other indicators signaling a home-run year for the industry include the recent high in U.S. single-family housing starts and pre-recession unemployment levels.”

Automotive News | January 27, 2015

TrueCar Pitches Targeted Rebates as Answer to Industry’s High Marketing Costs

Can “Big Data” solve the industry’s big incentive problem? John Krafcik thinks so.

WardsAuto | January 27, 2015

TrueCar: App can ‘hypertarget’ consumers

“TrueCar enables you to hypertarget your individual consumer, customizing incentives for each of them, based on their individual needs, affiliations, financing, even the cars in their garage,” he said.

Automotive News | January 26, 2015

Best Deals: Fuel-Efficient Cars To Buy Now

“Fuel savings are not top of mind to many consumers right now, and that makes this a great time to buy a hybrid or electric vehicle,” says John Krafcik, president of the car buying and selling platform TrueCar. “With vehicle preferences tied so closely to short-term gasoline prices, automakers are heavily discounting their most fuel-efficient cars to clear inventories.”

Forbes | January 22, 2015

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