The truth is, the press has some great things to say about TrueCar.
Ford’s U.S. Profits Under Threat
According to analysts at TrueCar.com, a platform for buying and selling cars, the average transaction price for Ford’s vehicles dropped by 2.3% year-on-year in the month of July. Part of the reason behind the drop in ATP was the rising incentives on offer from the company.
Forbes | August 29, 2014
Analysts: Hot U.S. Auto Sales to Continue in August
“We remain upbeat about auto industry sales, segment mix and profitability,” said John Krafcik, president of TrueCar. “Despite one fewer selling day, sales are tracking to match last year’s epic August, while incentive spending changes reflect consumer demand shifting to higher-MSRP, higher-profit vehicle segments, which is a net positive for most full-line automakers.”
Left Lane | August 28, 2014