Press Coverage

TrueCar in the news.

February Auto Sales Rise Despite Weather, Dockworkers

“Strong February auto sales signal a very healthy U.S. economy,” said Eric Lyman, vice president of industry insights for TrueCar. “Given this month’s robust demand, the industry remains on track to hit TrueCar’s 17 million-unit projection for the 2015.”

The Detroit Bureau | February 24, 2015

Surveys Should Look at What People Mean, Not Just What They Say

I mentioned my own survey-taking when I ask roomfuls of Millennials if they think 10% is a “fair” dealer gross profit on a new car. Their consensus is that 10% is fair. This coincides closely with TrueCar’s survey that indicates consumers think 8% is fair.

Wards Auto | February 24, 2015

Brand News: Apple, Oscars, Toyota and More

TrueCar pitches factory coupons for shoppers.

Brand Channel | February 24, 2015

What is Apple up to with new car idea?

“They also could partner with another company that has experience manufacturing vehicles,” Krafcik said. Most of Apple’s products are produced by contract manufacturers, mostly in Asia.

Detroit Free Press | February 23, 2015

Automotive Loans at All-Time Highs

It’s not entirely surprising as new cars are being sold for their highest prices ever, according to TrueCar.

The Detroit Bureau | February 20, 2015

TrueCar to stress mobile shopping as revenue surges

Full-year revenue for 2014 was up 54 percent to $206.6 million.

Automotive News | February 20, 2015

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