TrueCar in the news.
4 steps to building trust in any marketplace
The burden is now on the marketplace to build this trust. Airbnb uses an insurance guarantee, while TrueCar built transparency and competitive pricing into its platform. These companies knew that consumers wouldn’t use their services if trust were absent.
The Business Journals | July 17, 2015
Why Americans are buying more SUVs, not family cars
A new study by TrueCar.com finds tooling around in a small SUV is no longer that wasteful. The sales-weighted fuel economy average is only 2 miles per gallon apart (26.83 mpg SUV vs. 28.84 mpg sedan) SUV owners typically will pay only another $3 more tankful to fillup their SUV compared to a sedan.
USA Today | July 13, 2015
Maserati Quattroporte GTS is part luxury sedan and part race car
According to the auto data company TrueCar, Maserati sold 2,046 Ghiblis in the U.S. in the first quarter of 2015, out of a total of 3,234 vehicles sold in total. During the same period, the company sold only 660 Quattroportes.
Los Angeles Times | June 19, 2015
Hyundai wants to improve performance cred
“They have steadily improved their content, technology and design,” said Eric Lyman, main industry analyst at TrueCar Inc. “The next phase of the brand’s transformation will come down to product execution, including ride, handling and performance.”
Automotive News | June 13, 2015