TRUE
truth truth truth go down

Our mission is to prove that these values are a more profitable way of doing business.

Buying a car is the greatest moment of freedom and independence. By starting with truth and transparency, we can ensure that nothing takes the joy out of that moment.

car car
01

TheProblem

Getting into a new car is more frustrating than fun.

car

Lack of transparency helps no one.

Here’s The TruthBack

Lack of transparency helps no one.

0.0% Perceived Profit
0.0% Fair Profit
3-4% Actual Profit

When surveyed, consumers expressed the belief that dealers make an average of 19.7% profit, and that 13.2% would be a fair profit.* In reality, the average dealer profit margin is closer to 3-4%.**

*Source: "TrueCar version of the 2013 Strategic Vision New Vehicle Experience Study"
**Source: National Automobile Dealers Association

A bad retail experience hurts everyone.

Here’s The TruthBack

A bad retail experience hurts everyone.

Likelihood to recommend the auto brand based on Dealership Experience If Exceeded Expectations If Met Expectations If Expectations Not Met
95%
82%
52%

A customer’s experience at the dealership profoundly influences his or her perception of the entire package: brand, vehicle, and dealer. By exceeding customer expectations at retail, dealers have the opportunity to boost brand advocacy by 95%. Do a poor job, and advocacy plummets to 52%.

Source: TrueCar version of the 2013 Strategic Vision New Vehicle Experience Study

Anxiety and uncertainty take too much time.

Here’s The TruthBack

Anxiety and uncertainty take too much time.

When buying a car, Consumers spend...
0
HOURS
0
HOURS
0.0
HOURS
Researching At the Dealerships

All of this time spent researching, learning and attempting to triangulate how much to pay is a byproduct of a lack of trust.

*Source: 2013 JD Power New Autoshopper study
**Source: 2013 Strategic Vision New Vehicle Experience Study

We believe that truth and transparency is a better, more profitable way of doing business. With access to the right data, customers and dealers both come out winners.

finally finally great experiences great experiences
02

OurSolution

The TrueCar Platform provides access to the right data so customers and dealers both come out winners.

The right data means everything


The TrueCar Platform allows for data to be dissected and transformed into easily digestible and usable purchasing tools for the consumer. So you can be a first-time car buyer — you don’t have to be an expert — and actually understand the difference between a bad price, a fair price and a great price.

See How It Works see how it works
Curve
$25,447
Factory Invoice $24,874
Average Paid $27,136
MSRP $30,175

Customers finally enjoy the car-buying experience.


TrueCar’s data-driven technology puts power and knowledge in the hands of consumers. That saves time — our goal is to have TrueCar users in and out of the dealership in under an hour, compared to a national average of 3.6 hours*. By knowing what others paid, consumers have pricing confidence that helps the negotiation process.
*Source: 2013 Strategic Vision New Vehicle Experience Study

<1
HOUR

Our Goal: Dealership in & out
< 1 hour

TrueCar Certified Dealers are creating great experiences.


To date over 7,700 Certified Dealers nationwide have joined us in our commitment to price transparency and a better way to buy a car.

0%
CERTIFIED
with
certified
Not every dealer makes the cut- only 23%* of all dealers in the U.S. are TrueCar Certified Dealers, and this network covers over 85%** of all new car searches in the U.S.
* Source: Internal TrueCar data, Q1 2014. ** Source: New car searches on truecar.com that returned Certified Dealers within 60 miles, Jan-Apr 2014

This wouldn’t be possible without great partners.


the future stars!

We don’t just want to help customers understand what a fair price is. We want to also help them pay for the car, we want to help with the trade-in. By solving all three parts of the transaction, TrueCar and our Certified Dealers are going to appeal to more customers.

03

TheFuture

We’re evolving the True Platform to help improve other areas of automotive retail, including trade-in, loan and lease.

lean lease trade

Data, truth, and transparency can benefit other industries, too.


Our mission is to prove that truth and transparency is a better way of doing business. We are proving that in automotive. It excites us to imagine what other complex marketplaces for highly considered purchases might benefit from this model.